There’s a powerful new weapon in the war on obesity. It’s a technological breakthrough that may help millions of Americans incorporate exercise into their daily lives. It’s … a sign.
In a new study, researchers from the New York City Department of Health and Mental Hygiene placed simple green signs that read “Burn Calories, Not Electricity” next to elevators in three buildings: a three-story health clinic, a 10-story affordable housing building, and an eight-story academic building. Then they watched to see if more people chose to take the stairs.